REBRANDING
MY CITY!
My wife and I moved to Lancaster, Ohio in May of 2023. I had a dream to start my own design business here. And now, 3 years later, I designed the entire brand identity for this beautiful city I get to call home.
I worked with a local, women owned agency, Krile Communications, to bring this brand identity project to life. It was so rewarding to see everyone in the room discuss how difficult this decision was going to be.
See the final brand identity and scroll all the way down to see the final presentation.
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Krile Communications brought me helpful qualitative research with input from stakeholders like the Mayor of Lancaster and city council.
I took in all of this information and added in a quick 3-question survey for the Lancaster Chamber of Commerce. This gave me some quantitative data to help with design choices and inspiration.
I presented 3 concepts to the city stakeholders and the Krile Communications team. It was so rewarding to see everyone in the room discuss how difficult this decision was going to be. The Mayor, Don McDaniel, spoke up and made a case for the option you see today. He felt connected to the color story and imagery knowing that the rich history of Lancaster and it’s people is what sets it apart.
See the final presentation deck below.
