My Workshops
Your Brand Design Workshop Extraordinaire
I facilitate workshops to help my clients better understand the value of brand design, how to position your brand, and how to best work with your designer.
Scroll down to learn more about the brand design workshops I offer.
Workshop 1Why Your Brand Isn’t Growing
(Even If It Looks Good)
Have you ever landed on someone’s website and thought, ‘This looks nice… but I don’t get what they actually do?’ That’s a positioning gap. Some brands look polished but still struggle to gain traction. In this session, we’ll uncover the subtle disconnects between aesthetics and strategy that quietly stall growth. Attendees will learn how perception shapes pricing power, trust, momentum and how to identify the small but critical gaps keeping their brand from scaling.
Audience: CEO’s, enterprise executives, entrepreneurs
Talking Points:
Why “looking good” is table stakes, not strategy
The 5 brand growth gaps that stall momentum
How perception impacts trust, authority, and revenue
Signs your brand is attracting the wrong audience
How to audit your brand for clarity and alignment
What aligned brands do differently
Workshop 2The Design Translator
Ever struggled to articulate what you want from a designer, or felt like the creative missed the mark? This session bridges the gap between business language and design language. Attendees will walk away with practical tools to brief clearly, give feedback that improves outcomes, and build stronger creative partnerships that save time, budget, and frustration.
Audience: entrepreneurs, small business owners, marketers, copy writers (anyone who works with designers or hires designers to work for them).
Talking Points
Why creative projects break down (and how to prevent it)
The difference between preference-based and strategic feedback
How to brief a designer for better results
Red flags when hiring creative support
Translating vague feedback into actionable direction
How clarity shortens revision cycles
Workshop 3Build Your Brand NOW!
You may not realize it, but you get to define your brand’s perception. Every move you make on social, in your DM’s, at networking events… you are giving each person you interact with an impression of who you are and how you operate. So why not control that narrative? That’s where design, photography and messaging come in. Now is the time! You can create a memorable, consistent, and authentic brand right now, and I’ll show you how.
Audience: young entrepreneurs, small business owners, and marketers
Talking Points:
What is a brand? Define your current branding and how you’re showing up.
What story am I telling? Define your why, mission, vision, & values.
Who am I showing up as? Define your voice, tone & perspective.
Why should they care? Define your differentiator. What makes you stand out?
How does design, photography and messaging help or hinder my brand?
Create your own starter brand kit: what elements do you need to get going?