What started as a simple diner napkin sketch quickly transformed into bold, clean, and instantly recognizable branding for JST Enterprises LLC.

In a focused one-hour working session with the company's VP, I designed a brand identity that reflects the strength and precision of the construction and dump trucking industry. By drawing on her industry expertise, we ensured the design was not only visually striking but also authentically representative. Together, we selected a color palette and typography that communicate durability and professionalism, making the brand both impactful and memorable.

The result? A seamless, collaborative branding experience that stands out in a competitive landscape.