Hasbro Neon Signs

I was afforded the awesome opportunity to design all the neon signs for a Hasbro boardgame themed adult arcade bar located in New Jersey. Below are some concepts I created for Battleship, Clue, & Monopoly themed spaces around the arcade. I was also asked to create some neon sign concepts for the entrance that say “Gametime” and “Own It All"

This was a fun project that allowed me to tap into my nostalgia for childhood boardgames that I played with my family. I had to pay close attention to the brand guides for these brands to keep the brand integrity in my neon sign interpretations. I also had to consider what vibe these signs would create and how simple they need to be for manufacturing.

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