This was one of the most energizing branding projects I’ve had the privilege to lead. Working closely with the founder, production team, and talent, we brought a bold podcast vision to life from the ground up. Designed to feel aspirational for women entrepreneurs, executives, and leaders, the brand reflects a commitment to building businesses—and reputations—that last.
Scroll on to explore the full branding suite created to bring this vision into the world.
Applying the branding to a site and a newsletter really allows you to embrace all of the colors, elements and fonts to create a branded experience. My wife and I took all of the team photos and headshots featured on the site.
Below are a few logo variations created during ideation, before we landed on the final.