Design Work:
GATLUW House
As the Head of Design, I was the creative visionary behind all social campaigns, and all new virtual and physical products while I worked at GATLUW House. I managed a plethora of projects at one time whilst maintaining constant brand awareness, staying current on trends across various platforms. I also kept multiple social media platforms active and relevant as I managed a small team of interns, creating a varied curriculum and executing on education goals for our student-staff.
Below is a snapshot of the tremendous amount of design work I was responsible for while at GATLUW House.
12 longform episodes, 8 YouTube Shorts Over 600,000 Views!
I produced a 12-episode web series with 8 YouTube Shorts, amassing over 600,000 views. Despite challenges—pregnant talent with limited mobility, small team, and tight set constraints—I crafted a feel-good, Sunday morning talk-show style series that helped the influencer build a deeper connection with her audience. The show featured easy-to-film segments designed for community relaxation and preparation for the week ahead. I also handled all collateral design, including social media assets, YouTube thumbnails, and downloadable PDFs, with thumbnails consistently achieving a 10%+ click-through rate.
Self Love Online Course Design
In this project, I worked with influencer Amy Landino to execute on her self love course vision. From branding & site design to social promotion & coursework pdf design, I executed on all ends of the creation. This project was inspired by self love imagery with the target demographic being millennial women who want to do internal work to better their self-esteem.
Enjoy the photo-dump below!
Below are some more design samples from my time at GATLUW House. I created any new branding necessary for campaigns or offerings. I also designed one-sheets for Amy’s potential sponsors. Any photography for product launches and promotion were managed, supported and edited by myself. Often times I would take that same photography and use it social graphics and banners for emails.
