Designing a tailored brand identity for any industry is one of my favorite types of design projects. I designed this branding for an approachable finance brand with sophistication.

I collaborated with my client to create a brand that speaks to her audience and her personality. We even did a mini-photoshoot to capture her in a more casual setting to compliment her professional photography.

Words we used to describe the desired look & feel for Dana's brand included warm, inviting, stable, grounded, trustworthy, comfortable, professional, & sophisticated. See the final branding below.