✨ RADIATE WITH PRIDE ✨

I had the opportunity to design Leaderpromos' first ever pride merch line. As a promotional products marketing agency, Leaderpromos produced pride merch lines for many of their clients, but never had the chance to create one for themselves. This year, I was on the DEI council and spearheaded the pride merch project which included of the design of a t-shirt and 3 stickers.

The disco ball was a nod to the start of pride in 1970, aka the disco era. The phrases "Radiate with Pride" and "Be kind to all kinds" came out of a brainstorm session with the DEI council. Not only does the phrase fit with the disco ball literally radiating pride colors, but it also empowers LGBT people and allies to proudly show our pride. The pride flag rainbow colors are used throughout the design, but my original color palette was a 70's inspired take on the pride flag colors we know today.